Alliants appoint Stuart Booth as VP of Sales EMEA

Alliants, the provider of customer experience technology and expertise, has appointed Stuart Booth as Vice President of Sales EMEA.

Alliants is renowned for its messaging and concierge SaaS products, favoured by the world’s most revered hospitality brands, including Four Seasons Hotels and Resorts, Mandarin Oriental, Jumeirah, and Nobu Hospitality.

Stuart, based in the United Kingdom, said: "It feels great to join the team at Alliants, especially during such a pivotal time in their 15-year history. I've been an admirer of Alliants and their flagship SaaS product the Alliants Experience Platform (AXP) for some time, so to be now able to help shape their commercial future is very exciting indeed.”

Stuart commented on the current state of play in the hotel technology market: “Legacy platforms are increasingly running out of time in favour of cloud-based technology, while hyper-personalised experiences are increasingly what guests expect and want to share far and wide on social media.”

“As more mobile-first, tech-savvy generations fill hotel rooms, these curated and managed experiences will need to be coupled with multiple lines of real-time guest communications along with the integrated technology platforms to make this happen."

Tristan Gadsby, CEO of Alliants, said: “Stuart has a well-earned reputation in the sector for his understanding of commercial strategy and his passion for the market. We are thrilled to welcome him to our growing team.”

Stuart has sixteen years of sales experience in hotel technology, hotel IPTV, booking engines, and digital and social media. He joins Alliants from Mews where he was the UK & Ireland Sales Director for Mews PMS and POS.

About Alliants‍
‍Alliants has helped many of the world’s most respected brands deliver exceptional customer experiences. Founded in 2009, Alliants has built industry-changing technology solutions, including award winning mobile apps and chat applications that transform the digital guest experience garnering usage by millions of guests around the globe. In 2022, Alliants secured a minority stake investment from Zendesk, Inc. (NYSE: ZEN), the global customer experience software company headquartered in San Francisco. In 2023, Alliants was recognised as a UK Best Workplace in Tech™ , a certification solely based on employee feedback. ‍www.alliants.com