Alliants Celebrate 15 Years of Customer Experience Excellence

Alliants, the leading provider of hospitality customer experience technology and expertise, proudly announces its 15th anniversary today (3 April 2024).

From its origins as a technology startup in 2009, Alliants has grown in stature, earning an enviable reputation as the trusted digital partner of the world’s most respected hospitality, travel, and retail brands.  

Alliants CEO and founder Tristan Gadsby commented: “Fifteen years ago, we embarked on a mission to transform how businesses connect with their customers. Today, I am immensely proud of the impact Alliants has made. Our journey has been one of resilience, creativity, and collaboration. Here’s to the next 15 years of pushing boundaries and shaping the future of customer experience.”

Recent Hires and US Expansion

Alliants has recently ramped up its activity and presence in the US hotel market with the expanded senior commercial team of Alberto Santana, Chief Revenue Officer; Gareth Fraser, VP Sales Enablement & Operations; John Figliolini VP Sales for Americas, and Aaron Smith, Enterprise Sales Executive.

These strategic hires bring fresh perspectives and expertise, reinforcing Alliants’ commitment to modernizing guest engagement.

Personalization: The Key to Revenue Growth and Customer Loyalty

In an era when personalization drives business success, Alliants’ products and services stand out. From messaging platforms and digital itineraries to predictive analytics, Alliants empowers businesses to tailor interactions, anticipate needs, and create memorable moments for their customers.

Gadsby said: “88% of our hotel clients would recommend our guest messaging platform and two of our recent clients – Nobu London Portman Square and Mollies Hotels – have won prestigious awards specifically for their use of technology. We are skilled at deploying technology quickly, training staff effectively, and ensuring a swift ROI.”

Alliants are renowned for their messaging and concierge SaaS products, favoured by the world’s most revered hospitality brands, including Four Seasons Hotels and Resorts, Loews Hotels, Langham Hotels, Mandarin Oriental, Jumeirah, Nobu Hospitality and Fontainebleau Las Vegas.

A Workplace Where Excellence Thrives

^{In March 2024, Alliants was recognised as a UK Best Workplace, a certification solely based on employee feedback. Employees highlighted the Alliants company culture as fun, friendly, innovative, supportive, ambitious, collaborative, and inclusive.}

Alliants CPO and founder Nick Daniels, said: “Our team’s dedication, creativity, and passion have fuelled our success. As we celebrate 15 years, we extend our gratitude to every Alliants employee who has contributed to our journey.”

^{About Alliants
Alliants has helped many of the world’s most respected hospitality brands deliver exceptional customer experiences. Founded in 2009, Alliants has built industry-changing technology solutions, including award-winning mobile apps and chat applications that transform the digital guest experience. Millions of users around the globe use Alliants’ technology as guests of the world’s most respected hotels and brands. Alliants is a proud member of the American Hotel & Lodging Association (AHLA) and the HTNG Vendor Advisory Council. In 2022, Alliants secured a minority stake investment from Zendesk, Inc. (NYSE: ZEN), the global customer experience software company headquartered in San Francisco. In 2024, Alliants was recognised as a UK Best Workplace, a certification solely based on employee feedback.}

^{www.alliants.com}