In this video, our very own Tristan Gadsby sits down with Shane O’Flaherty, and Stuart Greif to discuss the pragmatic truth about why we should care about AI in our industry, and what we should be looking out for. Watch the rest of the series for more content on ways you can use AI in your role and what Microsoft, Forbes Travel Guide, and Alliants are doing to help hoteliers of all types harness AI to supercharge their ability to automate the ordinary and deliver the extraordinary.