Alliants partners with Raffles London at The OWO to deliver exceptional experiences.

Alliants, the experts in customer experience, are delighted to partner with Raffles London at The OWO as it opens to the public for the first time on Friday 29 September.

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Built on the historic Royal site of Whitehall Palace, Britain’s Old War Office has undergone a six-year transformation to become a spectacular new hospitality destination. The hotel has been developed in partnership with Accor and the Hinduja Group and is the first hotel in the UK for Raffles Hotels & Resorts.

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The Alliants Experience Platform, as installed at Raffles London at The OWO, will ensure that those guests who prefer digital options when travelling enjoy a seamless and satisfying experience.

Andrew Pirret, SVP of Product, Alliants, said: “We’re delighted to be part of the team chosen by Raffles London at The OWO to deliver truly exceptional experiences.” “As guest experience specialists, we consider every aspect of the guest journey – from looking and booking, to confirming, to arriving, to the stay itself, and to leaving. As more and more people are doing all these things from their mobile devices, we have to focus on how we can make that easy, engaging, and enjoyable for the guest.” “There’s also the visual experience. Guests can go into their digital itinerary and find information about what’s happening at the hotel which they wouldn’t otherwise be able to see all in one place. It makes them feel so much more connected with the brand.”

The Alliants Experience Platform will deliver omni-channel messaging, concierge recommendations, and real-time digital itineraries.

The owners and operators of Raffles London at The OWO will benefit from single-view guest profiles and preferences, automation, and data-driven insights to benchmark their operation and enhance the guest experience.

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The messaging component of the Platform (14 channels, instant translation into 100+ languages) allows staff to chat with guests in their language and the channel (WhatsApp, WeChat, FB Messenger, etc.) of their choice, leading to high levels of guest satisfaction, valuable data capture, and increased ancillary revenue.

Philippe Leboeuf, Managing Director, Raffles London at The OWO, said: “At Raffles London, the history of the former Old War Office lives on, through its splendid architecture and carefully chosen design. We are excited to provide guests with the highly personalised and intuitive service for which Raffles is known the world over.”

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Raffles is part of Accor, a world leading hospitality group counting over 5,400 properties in 110 countries. Alliants has a longstanding partnership with Accor and is currently a global business intelligence partner, working with Accor’s central BI team at their Paris headquarters.

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About Alliants

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Alliants has helped many of the world’s most respected hotel, travel and retail brands deliver exceptional customer experiences. Founded in 2009, Alliants has built industry changing technology solutions, including award winning mobile apps and chat applications that transform the digital guest experience. Millions of users around the globe use Alliants’ technology as guests of the world’s most respected hotels and brands.
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Alliants | Enabling Exceptional Experiences
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About Raffles London at The OWO
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Opening 29 September 2023, Raffles London at The OWO will host London’s first Raffles Hotel, a prestigious new hotel in a landmark Grade II* listed building on Whitehall. Situated at one of London’s most historically important and powerful addresses, the building has undergone a monumental transformation comprising 120 rooms and suites alongside 85 spacious private residences. Raffles is part of Accor, a world leading hospitality group counting over 5,400 properties throughout more than 110 countries, and a participating brand in ALL - Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.

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