We were appointed as the ‘Data Intelligence Lead’ by Saatchi & Saatchi New York, for a major new project, “ASA Futurescape”, on behalf of their client, American Student Assistance.
To create & deliver a completely free, mobile-first experience, that primarily helps USA teenagers, explore jobs based on their personalities and discover what they’re passionate about.
Alliants were responsible for the data strategy, acquisition, management, integration, processing, machine learning and on-going support & maintenance.
Beginning with 11 personality questions, delivered in an engaging gamification style, a user is presented with a vocation best suited to them. Going further in the application, they can explore, save and share real life examples of possible jobs and careers.
Underpinned by rich & relevant data sources, they are provided with a description, typical education route, necessary certifications, pay range, related jobs, YouTube videos, online news, articles, blogs and more.
Alliants also delivered machine learning features to, for example, recommend alternative personalised vocations, based on real-time insights, which are continuously optimised.
According to ASA, for the first time, students can explore thousands of education and career paths on their own terms.
In the first 6 months...
It's been an absolute pleasure, Nick! This product would not exist without the partnership and brilliance from the Alliants team!
Alan Lin, Director Digital Experience, Saatchi & Saatchi New York
Visit ASA Futurescape
Registered Address: Fryern House, 125 Winchester Road, Chandlers Ford, Hampshire, SO53 2DR, United Kingdom. Company Registration Number (UK): 06868886. VAT Number (UK): 973844770. Registered in England and Wales.
