What's the problem?
Hotel marketing teams work from fragmented data, guest profiles split across PMS, CRM, and marketing engagement tools, so campaigns target incomplete segments and proving ROI takes weeks of manual reconciliation. Alliants for Marketing closes that gap by connecting every guest interaction to a single profile and a real-time analytics layer tied to actual spend.
Request a demoHow does Alliants for Marketing work?
This bundle unifies guest data from every touchpoint for deep contextual insight, so marketing teams can send personalised offers at the right moment, through the right channel, and measure which ones actually drove spend.
Unified guest profiles across properties: The Alliants Core Platform collects guest data from PMS records, messaging, concierge requests, and web app interactions into a single deduplicated profile. Marketing teams segment audiences using verified behaviour, so campaigns reflect what each guest desires based on context.
A branded guest app as a marketing revenue channel: The Alliants Guest App is a white-label digital hub guests access on any device without requiring a native app download. Marketing teams control content, branding, and offer placement from pre-arrival through departure. All content exists in one branded environment.
Real-time campaign and revenue analytics: Alliants Insights connects every guest interaction to real-time dashboards. Marketing teams track offer acceptance rates, messaging engagement, guest sentiment, and ancillary revenue by segment. Data flows directly from guest activity within AXP.
AI-assisted engagement: Allin AI reads each guest's profile, current stay details, and the hotel's content library to draft personalised suggestions for offers inside the messaging inbox. Staff review before sending. Marketing teams configure the AI's tone and offer priorities at property and brand levels.
Why do leading hotel brands choose Alliants for NPS and Revenue over the competition?
A few unique Alliants differentiators
Enterprise-wide guest insights: Where most platforms rely on property-level CRM data alone, Alliants connects guest profiles across messaging, concierge, check-in, payments, and the guest web app within an enterprise. A returning guest is recognised across every property in the brand, carrying their full interaction history.
Campaign results tied to revenue, not vanity metrics: Where most tools report impressions and clicks, Alliants Insights connects campaign activity to actual guest spending. Marketing teams see which offers converted, what the guest spent, and which segment delivered the highest return.
AI that protects brand voice at scale: Most hotel AI tools use generic language models with no awareness of brand standards or guest context. Allin AI is configured on each hotel's custom knowledge base to match brand tone, language, and offer strategy.
Global brand rules with local market control: Alliants Automations and Flows lets brand-level marketing teams set global workflow standards and offer templates, while individual properties adjust triggers, content, and timing for local guest expectations.
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One platform for the entire digital guest experience.
Core Platform
Messaging
Allin AI
Concierge
Guest App
Automations & Flows
