Why is Concierge technology important?
Concierge opens up new ancillary revenue opportunities without increasing headcount. Built into the Alliants Experience Platform.

What's the problem?
When guest preferences, past behaviour, and trip details live in disconnected systems, front-of-house teams safely fall back on generic service because they cannot see who the guest actually is. The result: lower guest spend, weaker loyalty, low NPS, and missed ancillary revenue. Alliants Concierge is a digital concierge, itinerary, and guest-engagement technology built for leading global hotels and enterprises, from select-service to luxury. Part of the Alliants Experience Platform (AXP), Alliants Concierge combines unified guest profiles with content management systems, personalised recommendation tools, and interactive itineraries where hotel staff can anticipate guest needs and increase ancillary revenue per stay.
How does Alliants Concierge technology work?
Alliants Concierge connects unified guest profile data with all of its engagement and itinerary tools to give hotel staff the context they need to deliver personalised, revenue-generating service. Here are some key features that stand out.
Unified guest profiles: Alliants Concierge creates a single, comprehensive profile and view for every guest that engages with you by pulling data from the hotel's PMS, CRM, AXP, third-party systems, and previous stay history.
Digital itineraries: Staff create and share real-time, interactive digital trip itineraries with guests. Updates are instant, eliminating the need for printing or multiple follow-up calls. Guests access the itinerary via the hotel's branded Guest Web App.
Fully white-labelled guest web app: A customisable web-based app enabling hotels to curate and target the most relevant offers (e.g. dining, spa, excursions) to guests that increase total spend per visit.
Multi-property support: For hotel groups with multiple properties, Alliants Concierge allowsteams to view a returning guest's preferences from any sister property, securing more consistent and anticipatory service.

Why do leading hotel brands choose Alliants Concierge over the competition?
A few unique Alliants differentiators
Built by concierges: Alliants Concierge is developed and maintained by people who have actually worked behind a concierge or front desk. Request flows, escalation rules, and itinerary collaboration follow how guest-facing departments run in practice, not how a software team imagines they might.
Real-time guest collaboration: Alliants Concierge lets guests and staff co-create and update a shared digital itinerary in real time, as opposed to rigid tools that require printing or sending multiple digital PDFs. No more wasteful printing, no more rigid systems.

New revenue channels: In addition to reducing wasted labour and speeding up task execution, Concierge creates entirely new revenue channels through a customisable Guest Web App that surfaces profile-driven offers at contextually relevant moments. This excels beyond the standard Concierge solutions on the market that dedicated only to labour and headcount reduction.

Brand-level profiles: Most concierge tools treat a returning guest as a new arrival at a different property; Alliants Concierge operates on a shared profile across all properties at the brand level, so the team in London can see the guest's full history from their last stay in Singapore.
Have what you need already?

Customers Trust Us
Our team of experienced professionals delivers tailored solutions using a contextual understanding of industry needs, data-driven insights, and by forging deep partnership with customers. From initial consultation to ongoing support, we partner with our clients every step of the way to support their success.
Built by Hoteliers, for Hotels:
We understand your world because we’ve lived it. While others build tools, we've built a platform, grounded in decades of hospitality operational experience.
Designed at the onset to be under one platform:
Unlike competitors with isolated tools or poor integrations, Alliants provides a fully integrated platform for the entire guest journey.
Technology That Elevates People, Not Replaces Them: Our tech enhances human interaction rather than eliminating it. We believe tech should give your staff superpowers, not sideline them.
Why did we build it?
"We built Concierge to empower guest-facing staff with superhuman capabilities like easily anticipating guests and knowing what the most relevant ancillary offers are to promote. Powered by deep context into guest desires from unified guest profile data, you give your teams CRM-grade insights to turn the word personalisation from a buzzword into a reality."

Explore Our Platform
Seamless. Personal. Powerful.
Centred around the industry's most intuitive and unified profiles for every person who walks through your doors, the Alliants Experience Platform is the trusted set of technologies that help our customers strengthen their ability to defragment their customer engagement, operate more efficiently, and increase net operating income.
Frequently Asked Questions
Alliants Concierge is a digital platform for guest engagement, itineraries, and request management. As part of the Alliants Experience Platform (AXP), it unifies guest profiles using PMS/CRM data, content management, digital itineraries, and a Guest Web App to offer personalised ancillary services based on guest context.
The Web App allows hotels to create a custom offer page, including dining, spa, and excursions, personalised for each guest based on profile data and preferences, without an app download. Hotels manage content; the platform handles when and where to make it relevant. Hotels using the Guest Web App report higher guest engagement with their offers because the content shown matches what that specific guest is interested in, not a generic list sent to everyone using the conventional 'spray and pray' approach.
Alliants Concierge is a native module within the Alliants Experience Platform (AXP), not a standalone tool. It shares a unified guest profile and data across all AXP modules (Messaging, Contactless, Digital Keys, Payments, AI, etc.). This integration prevents the data silos and separate integrations required by standalone apps, ensuring staff learn one system and the guest context is always maintained across all brand touchpoints.
Hotels that deploy Alliants Concierge see returns in three areas: increased ancillary revenue through personalised, profile-driven offer placement; reduced operational costs as digital itineraries and template-based request creation cut labour hours per guest interaction; and improved guest satisfaction scores.
Alliants Concierge uses guest profile data with its Guest Web App and digital itineraries to boost ancillary revenue. Staff can curate personalised dining, spa, excursion, and experience offers when guests are most receptive. This profile-based upselling, rather than generic promotions, increases conversion, with hotels seeing an immediate rise in ancillary revenue per guest.








