
What's the problem?
When attendee preferences, event logistics, and spending data sit in disconnected systems, sales teams default to generic proposals and engagement. The result: lower total event spend and weaker re-booking cases. Alliants for Sales brings attendee profiles, digital engagement, AI-assisted messaging, and live analytics into one platform, closing the gap between pitch and delivery.
Request a demoHow does Alliants for Sales work?
Alliants for Sales connects attendee profiles, event scheduling, digital keys, offer engagement, and real-time reporting into a single interface. Data automatically flows from the hotel's third-party systems, like PMS, CRM, and booking systems.
AI-assisted messaging for high-volume events: Allin AI reads incoming attendee messages, references attendee context and event details, checks the hotel's knowledge base, and quickly learn what's most relevant. Staff can allow Allin AI to answer on its own for simple answers, and suggest replies for nuanced ones.
Digital concierge and event itineraries: Alliants Concierge provides sales teams with interactive digital itineraries that attendees can access on any device. Event organisers and hotel staff can also leverage the guest web app to surface personalised ancillary offers based on attendee segment, VIP status, or event type.
NFC digital keys that recogonise guests: Alliants Digital Keys delivers NFC room credentials directly to attendees' Apple Wallet or Google Wallet, no app download required. No matter the event size, branded Member Passes via the key architecture recognise event VIPs via custom card art and recognition tools.
Real-time event performance reporting: Alliants Insights provides live dashboards showing attendee spending patterns, ancillary offer acceptance rates, messaging engagement, and sentiment analysis; data is segmented by group, event type, or VIP status.

Why do leading hotel brands choose Alliants for Sales over the competition?
A few unique Alliants differentiators
Attendee context from first contact: Most event technology starts with a blank profile for every attendee at every event. Alliants carries attendee history, preferences, and spending data across events and across properties within a hotel group.
No app download for attendees: Where most event platforms require attendees to download a proprietary app before accessing schedules, keys, or service requests, Alliants delivers the entire experience through a browser-based guest app and native digital wallet credentials.

AI-powered engagement that scales: When messaging volume spikes during large events, Allin AI answers routine queries outright and drafts contextual responses. For sensitive questions, Allin AI routes those needing human judgement to staff with suggested replies.

One platform, one data model: Most hotels piece together event technology and insights from five or six separate vendors. Alliants for Sales houses all of these on a single platform with a shared data model: one system, one vendor, one attendee view.
Frequently Asked Questions
Alliants for Sales is a bundle of six products within the Alliants Experience Platform (AXP) that gives hotel sales and events teams unified attendee profiles, AI-assisted messaging, digital concierge and itinerary tools, a branded browser-based guest app, digital room keys, and real-time event reporting. The platform consolidates attendee data from the hotel's PMS, reservations systems, and booking tools into a single view, so staff can see who each attendee is, what they need, and which ancillary offers are relevant. The result is higher total event spend, faster service delivery, and stronger re-booking proposals built on real data rather than assumptions.
Alliants for Sales differs from standalone event tools in one structural way: every module shares the same attendee profile insights and system functions. Most hotels piece together separate tools for messaging, guest apps, keys, concierge, and reporting, each requiring its own integration and producing its own data and process silos. Alliants connects all of these natively within one platform, so an attendee who checks in, receives a digital key, messages the concierge, and accepts a spa offer generates one continuous data record. Staff learn one system, manage one vendor, and see one consistent view of every attendee throughout the event lifecycle.
Alliants for Sales delivers return on investment through four channels: increased ancillary revenue from personalised digital offers placed through the Guest Web App and event itineraries; reduced front-of-house labour during group arrivals through digital keys and contactless check-in; faster and more accurate post-event reporting that strengthens re-booking proposals; and improved attendee satisfaction that drives repeat group business and higher-value contracts.
Most event platforms create attendee profiles only when a guest has a Property Management System (PMS) reservation, leaving non-staying delegates invisible to sales teams. Alliants Core Platform builds a unified profile for every attendee, reservation or not, by merging data from the hotel's systems beyond the PMS (F&B, Spa, CRM, messaging tools) across the brand portfolio. Day delegates receive the same profile-aware service as staying guests: personalised offers, digital itinerary access, and AI-drafted messaging. For multi-property groups, these profiles carry across sister properties, giving sales teams enterprise-level visibility into high-value groups and their VIPs.
Most hotel sales teams compile event performance reports days or weeks after an event ends, relying on manual spreadsheets from disconnected systems. Alliants Insights delivers live dashboards during the event itself, showing ancillary revenue by attendee segment, offer acceptance rates, messaging engagement, and AI-powered sentiment trends. Sales leaders walk into the post-event debrief with verified data showing which segments spent the most, which offers performed, and where service gaps occurred, replacing generic pitch decks with evidence that wins repeat contracts.



